Magniflex India launches its exclusive outlet in Gurugram

Magniflex India launches its exclusive outlet in Gurugram with (L-R) Mr. Anand Nichani, MD, Magniflex India, Mr. Nitin Kalra, Mrs. Swati Kalra, Mr. Enrico Cenni, Director – (APAC), Magniflex

Italy’s finest sleep essentials brand now expands its retail presence in Delhi-NCR

Gurugram, November 17: Magniflex India (Made in Italy), Europe’s No. 1 brand with a legacy of over 60 years that excels in Italian luxury mattresses and sleep accessories, today launched its exclusive outlet in DLF Grand Mall, Gurugram. The outlet was inaugurated by Mr. Enrico Cenni, Director of Magniflex – Asia Pacific, joined by Mr. Anand Nichani, Managing Director, Magniflex India. Today Magniflex India has 69 stores with presence in cities of Mumbai, Bangalore, Delhi, Pune, Ahmedabad, Hyderabad, Chennai, Rajkot, Coimbatore, Vijayawada, Vishakapatnam, Bheemavaram, Jaipur, Nasik, Kolhapur, Mangalore, Raipur across India and aims to further increase its presence in northern markets of India by end of the fiscal FY22-23.

Spread across 1320 sq. ft. in area, the store at Gurugram highlights true Italian craftsmanship which includes Italian style and design, along with the rich Italian culture, and legacy combined with innovations. This exclusive outlet will have a whole range of brilliantly designed mattresses Armonia, MagniStretch, Magnigel, Massaggio Light, Carezza, Ricordo & Vitale Dolce customized based on comfort and different body sizes. It also showcases a range of pillows and accessories that are designed for the perfect support. In addition to these, there is a display of remote control adjustable Ergo bed. Continuing to drive value through technology and innovation, Magniflex is also showcasing their new “Virtuoso collection”, which is made of fine materials such as eucalyptus enriched elioform breeze, elegant satin viscose fabric, and unique natural fibers viz. cashmere, merino wool, camel hair & horse hair. The high-density inner layers provide exclusive comfort and medium support. One of unique features of this collection is that it has a warm winter side and a cool summer side.

Speaking at the launch, Mr. Anand Nichani, MD, Magniflex India said- “Magniflex is synonymous with excellence and our mattresses are designed & developed based on the different body types and human postures with thorough research done over several years to ensure flawless comfort. The people of Gurugram have a cosmopolitan outlook leading an aspirational lifestyle with a focus on quality, comfort and health consciousness. Hence, we are delighted to expand our retail presence in this region catering to the latent needs of our customers. As a market leader of the premium category of mattresses in India, we enjoy a loyal customer base and look forward to increasing our footprint to become the most preferred sleeping partner.”

Customers visiting the Gurugram outlet will get to experience the ‘Made in Italy’ quality & comfort right in their neighborhood. The complete range of Magniflex mattresses caters to each and every member of the family. This store will offer products that are ideal for children, couples, and elderly individuals – derived from the theme ‘one mattress doesn’t suit all.’ With focus on innovation and differentiated customer experience excellence, a product expert stationed at the store will educate the customers on the salient features of every model which they can experience (touch and feel) at their own comfort and convenience.

Sharing his views on the occasion, Mr. Enrico Cenni, Director of Magniflex – Asia Pacific, quoted “The Indian market is of significant importance to us. The rise in income levels and health consciousness are the major factors accelerating the growth of the Indian mattress industry with a visible shift towards comfort and functionality. The exclusive outlet in Gurugram celebrates the world of mattresses, reflecting the brand’s high-quality bedding that stands out for their unique Italian attitude to life, and is designed with the simple purpose of bringing a smile to the customer’s face.”

About Magniflex India:

Magniflex (Made in Italy) is Europe’s No. 1 mattress brand, recognized for its craftsmanship, technologically superior products, and the value it offers to customers. Started in a small workshop in Prato, Italy 60 years ago, Magniflex is a market leader in the luxury mattress category, with over 50 million people having experienced sound sleep on its mattresses. Magniflex has over 100 products, including a variety of mattresses, mattress frames, pillows, and sleep accessories. It scores 98.9% on the customer sales service satisfaction index. Magniflex is available in over 100 countries and has partnered with Polyflex India for the Indian market.

Founded in 1972, Polyflex India has been developing a portfolio of strong B2C and B2B brands, using cutting-edge comfort technologies, and providing thought leadership in the Indian market. In 1983, it imported a revolutionary foam-making technology from Germany and became the 1st Indian company to manufacture Polyurethane (PU) foam in India, this was a concept unheard of in India at that time. Polyflex is the 1st Indian company to make dual hardness seats for General Motors and fire-retardant seats for Indian Railways.

In 2010, Magniflex partnered with Polyflex, an Indian conglomerate, to launch the first-of-its-kind technologically certified mattresses in India. In 2011, Polyflex set up an FMCG brand named ‘Gone Mad’ for the Indian market. This is a joint venture partnership with one of Indonesia’s premier FMCG names, Garuda Food.

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